McCannBlue is all of the experts you’d expect to find in a full service agency. And more.
We’re a group of individuals focused on rising to the challenges you face, delivering big ideas in the most powerful way. Whether that turns out to be an app, a TV commercial, or a fireworks display in the North Pole, so be it. When it comes to traditional versus digital, we don’t see the difference. Just the ideas.
While locally owned, our affiliate relationship with McCann Worldgroup means that, if needs be, we can draw on the vast knowledge base, research and insights of the global network.
Truth Well Told™ is the code we live by. Together we dig deep for the brand truths that will engage your audience in the most powerful way. The Journey of Truth is the path agency and client travel together to deliver the right communications strategy, and in turn the right idea, in the right channels.
Everything is an advertising medium now. And we’re well versed in them all. Whether it’s on a screen (from cinema-sized to phone-sized), on the airwaves or in the cloud, whether it’s printed in a newspaper, on the side of a building or the outside of a snail shell, we connect ideas with the audiences they were created for.
Remember when digital was new? No? That’s how long it’s been around. People live their lives now switching seamlessly between online and offline on a daily basis. The way in which we work is no different. UX, SEO, PPC… we can talk the talk. But our team of specialist digital designers, developers and social content producers know how to walk the walk as well, with effective work that stays focused on your brand strategy and the challenge at hand.
When it comes to media strategy, planning and buying, we work closely with our global network partners at Initiative and Universal McCann. However we have great working relationships with all of the media agencies here, given that many of our clients already have existing partnerships with them.