SEAT drives outdoor innovation

14-11-2016

We're proud as punch to showcase some of our latest work, for our super SEAT client, a special 48 sheet at Macken St in Dublin.

What with the long evenings this time of year, we wanted to take full advantage and showcase the LED welcome light technology on the Ateca's wing mirrors. To do this, and with the help of our friends at Kinetic, we created a scaled 2D model of the Ateca which was attached to the billboard, then we connected an actual wing mirror to it. The wing mirror projects the 'Ateca' logo on to the ground below, simulating the welcome light technology that's found on the new ATECA.

This supports a fully integrated launch campaign of SEAT's first SUV to the Irish market, the campaign includes; TV (Brand & Tactical), OoH, National and Dealer Press, interactive rich display, as well a highly targeted social campaign.

We're look forward to seeing the Ateca's impact on the Irish SUV market.

Siobhan Walsh – McCann Blue, Garrett Tallon – Mediacom, Joanne Hurley – SEAT, Rachel McCloskey – Kinetic