Our Christmas cobwebs have well and truly been blown away by getting straight back into some fast-moving brand, campaign and NPD planning, so we thought now would be a good time to give you some trends and insights for the Irish market, to help with this year's planning.
You have probably read lots of 'Trends for 2016' articles already - but these are different. We've cut out the jargon and buzzwords, moved beyond the conceptual and theoretical to give you a thought-provoking practical tool to help you and your team with strategy and opportunities for 2016.
This is #TrendsWellTold. We hope you enjoy them, and good luck for 2016 from all of us at McCannBlue.
Click here to view the interactive PDF.
And if you'd like us to delve deeper, we'll be happy to pop in and discuss these trends with your team. Please feel free to contact our strategists: Susan Kelly, Strategic Director.