Dublin.ie, branding our capital city
The World Lives Here
Dublin City Council stepped up and challenged us to take our city, Dublin, and create a brand not just around it, but one that would become a part of it too.
The result is DUBLIN.ie, the go-to digital hub for Dubliners and visitors to Dublin. By design, it tells the story of dear old Dublin with all the warmth, vibrancy and humanity it deserves.
We developed a tone of voice that expresses a city of character and characters, filled with imagination, talent, positivity; words that serve to describe the well thought out user journey and visitor experience. It's a project we feel very close to, and very proud of indeed.
View the site at http://dublin.ie