Build upon the DNA of the brand, but ground it more firmly in a strong strategic position that was own-able only by Hunky Dorys.
The brand was famous for the pretty girls that featured in its advertising. So famous, in fact, that the product's own unique qualities – its satisfying and moreish 'eat' in particular – were not getting the attention they deserved.
We kept the gorgeous girls. But we made sure that the crisp became the hero again, satisfying our hero's 'mantasies'. Our idea was 'Satisfy Yourself'. We put Hunky Dorys at the heart of our idea with a guy satisfying his lust for Hunky Dory's in the bath - surrounded by beautiful girls. The idea extended to outdoor and we also created the ultimate 'Gentleman's Bath Set' with Salt and Vinegar Bath Salts, a Buffalo Scented Candle and a Soothing 'Engine Sounds' CD so he could totally relax in the bath. We used the kits to reward Facebook winners in competitions. We also shared our story on social media using Vine and YouTube.
We work with a great client team at Largo Foods and together we created a strong campaign that was both creative and effective.
Our advertising was seen by 2.4 million people.
Both sales value and volume went up and 118, 297 people viewed the advertising on YouTube in just 8 weeks.
We introduced a Twitter account with more than a thousand followers in the first 4 weeks and 380 Hunky Dory tweets in the same time period. On Facebook, we had 300+ entries into Gentleman's Bath Kit competition + 2,670 video views.