Need to know the latest National Lottery Results? We've developed Tweet @NationalLottery to help you get them (plus some other neat surprises)!
In an industry first, McCannBlue has developed a new automated Twitter service for our client The National Lottery. This new service, named 'Tweet @NationalLottery', allows players to Tweet the NationalLottery for draw results, lucky number inspiration and other National Lottery content. All the results you need, delivered straight to you on Twitter.
McCannBlue developed the system on the Twitter API. This new functionality allows players to interact with the Irish National Lottery Twitter account using hashtags & emoji's to trigger automated content. The National Lottery in Ireland is the first lottery organisation to do this on Twitter.
Eoin Ó Suilleabháin, senior acquisition manager at the National Lottery, said 'The National Lottery is not only meeting its players where they are, but also meeting them at a moment of a non-commercial need. Our ultimate goal is to address that need, thus giving players a very real and practical reason to follow and interact with @NationalLottery.'
The system has had a hugely successful launch with overwhelmingly positive feedback. We are very excited by its potential, and we look forward to adding new features in the very near future.