Your city, Your bike
We rolled out a national advertising campaign to leverage Coke Zero's sponsorship of a public bike scheme in Dublin, Limerick, Cork and Galway.
In 2014, Coca-Cola Zero launched a national sponsorship of a public bike scheme in Dublin, Limerick, Cork and Galway. To create anticipation and buzz among urban commuters, we launched a national outdoor advertising and radio campaign to let people know that Coke Zero Bikes were on their way.
We wanted to build a positive brand association between Coca-Cola Zero and an active lifestyle, and to increase the visibility of the brand at a local level.
On out of home advertising and bus backs we hero'ed the beautiful, stylish Coca-Cola Zero bike, and our headline of 'YOUR CITY. YOUR BIKE.' This created an emotive link for the local communities of each of the cities. We also offered urban commuters a 50% discount for signing up before the 31st of December.
The next time you're in a Coke Bike City, get on your bike, it's a great way to travel.