What makes a great brand
Part 2 of our branding series explores how making a good brand is difficult – and making a great one is another step beyond.
Are you controlling the user journey?
Are your users forging their own path – or are you guiding them?
A journey into your subconscious
Why do you drive the car that you drive? Why do you wear the clothes that you wear? Oh really? How interesting… Are you sure…?
Pinterest: 4 reasons for loving it
It's not Irish advertisers' favourite social medium. But it could be the best. And it's gaining users fast. Why is that?
Blink and you’ll miss it
From Stories to Highlights and everything in between, ephemeral content is changing how we use social.
Digital win with Carmen Wines!
We are very excited to work with another member of the Santa Rita family, Carmen Wines.
Tomorrow's consumer: opportunity awaits
Here are our top predictions for how to stay ahead of the competition in the food and drink sector.
eSports: The brand race to the top
The rapid rise of competitive gaming presents a unique avenue for brands – but the opportunity won’t last forever.
WE LOVE OFFSET TOO
One of our Art Directors waxes lyrical about her highlights from Dublin's creative conference.
NCAD Internship Launch
This spring, we are launching our inaugural, annual internship programme with the National College of Art and Design.
dublincity.ie redesign win!
We are excited to embark on this latest project with Dublin City Council.
I predict a "youthquake" up in here
Oxford Dictionaries' 2017 Word of the Year was "youthquake". The shortlist featured words like "Milkshake Duck" and "broflake". Have we lost the run of ourselves?
ICAD Creative Shorts 2018
ICAD kicked off its 60th year with The Creative Shorts VII programme at the Sugar Club on Leeson Street - and we were right there, drinking in some of Ireland's best film-making talent.
5 Trends Creating Change in Food
We've drawn together five macro trends impacting food brands and how some change-embracing brands are making the most of them.
Our Asian Food Tour with Kerry
From Dublin to Seoul, Shanghai to Jakarta, Stephen Moore and Sarah Corr were very fortunate to have the opportunity to meet new friends, try new foods, and see some inspiringly innovative new food and beverage ideas, with our fabulous Kerry clients in Asia Pacific.
It's Halloween. Give a monkey's?
Halloween! What's not to like? Just a few short decades ago we were content to bob a few apples. These days we're consuming chocolate Halloween eyeballs, €3 a bag from Marks and Spencer - and we love it. So here's the official McCannBlue top six listing of things that make our modern Halloween what it is.
Rise and Shine for Childline
Cheerios Childline Breakfast Week kicked off on 16th October so we thought it was only fitting to ‘crack out the O’s’ this week and enjoy a team breakfast for a great cause.
Truth About Street 10/10/17
In an unprecedented 'Truth About Street' study happening today across the McCann WorldGroup in 100+ countries, McCannBlue will be part of 20,000 employees out to dig deep in their locale to understand the richness and diversity of our local culture and the effect on peoples' lives, attitudes and behaviours.
Creativity Happens Everywhere
Senior Art Director, Christopher Gore gives us a peek inside his creative mind.
Before There’s Communication There’s Innovation.
Innovation was the key theme of the day at the 2017 Food, Retail and Hospitality Expo, in Citywest last Wednesday. Some 130+ speakers across 10 seminar stages including food and drink, food retail and service, tourism and hospitality, retail, craft beer and spirits, artisan and fine foods, free from and organic foods and much more, all spoke about the importance of innovation. Or at least the 20 or so speakers I got to did.
Join us in supporting MSF
We are supporting Médecins Sans Frontiéres’ Rohingya Refugee Emergency Appeal to help them bring medical and humanitarian assistance to those fleeing the violence Myanmar. We would encourage you to consider supporting them too, by donating whatever you can at http://bit.ly/2jq4P8H
The Way We Think Is Evolving
'If I could tell what the future holds, I don’t think I’d be sitting here telling you about it,' writes Graham Stewart our Creative Director. 'I’d be cashing in, keeping it to myself, thanks very much.'
Is this the death of the macro-influencer?
Popularity is not an indication of quality. Especially when it comes to influencer marketing, where we’re seeing a shift towards micro-influencers as opposed to their big, bad and bold counterparts; the macro-influencers.
A Look Around Our Neighbourhood
We’re lucky in McCannBlue - we work in a time-zone. Our neighbourhood is a cross-section of wonderful building types from multiple centuries. It contains a rich selection from the canals of the early industrial revolution, through the building booms of the Georgian, Victorian and Edwardian periods right up to the shiny new towers of the 21st Century tech boom in ‘Google Docks’.
Microsoft partner with McCannBlue
Back in December 2016 we were approached by Microsoft Ireland to support them with their brand strategy across the Irish business.
Inspired at Inspirefest 2017
The Bord Gais Energy Theatre transformed into a hub of technology, creativity, human stories and inspiration for Inspirefest 2017. We were lucky enough to go along and soak it all in - and left feeling exhilarated, slightly exhausted and obvious as it may sound, inspired.
The Rise of the Smart Speaker
The world of smart speakers has been evolving and improving steadily. They exist in a strange non-visible, non-show-off-able, world since you don’t carry them around like a phone, or a laptop or a tablet. But what are these gadgets? What do they do? And how could these in-home, always-on devices be used by brands as part of their marketing strategy?
Trust and Truth in Food and Drink
Trust is arguably more important in consumable products than in any other item we purchase. We ingest this stuff and understand it trickles through our organs and bodies, we hear scare reports consistently, and of course you are what you eat, aren’t you?
Talkin’ Bout Social Evolution
The social world as we know it today, probably won’t be the same tomorrow. It is constantly changing and evolving, rapidly at that. One thing is for sure - social media knows no loyalty.
3XE Marketing Conference 2017
Two of McCannBlue's social media nerds Nicky O'Flanagan & Karen Fallon attended 3XE's jam-packed conference in Croke Park. Here's what they learnt.
Cracking the Youth Market in 2017
Connecting with the youth market has never been more challenging. Our Strategic Director Susan Kelly explains how McCannBlue's 'Truth About Youth' research has provided a unique insight into how young people want to engage with brands.
Finding Truth Among Fake News
In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth and be part of it.
Truth About Youth 2017
We've got inside the heads of 740 young people across the country with the objective of understanding the ever elusive “youth market" - and working out what this means for brands, and their marketing, today.
Fear and Loathing in Adland
There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart.
Our job is not just to make something look good, but to make something work, to solve a problem, and deliver the solution.
The Dublin Tech Summit, 2017
"The only thing that moves faster than technology is the speed of our expectations” - Steve Hatch, Facebook Europe.
Storytelling has always been at the heart of advertising. So, why aren't brands telling their stories on Social Media?
Accenture DMA Shortlist Trio for McCannBlue
We're delighted with the news we've been shortlisted for three awards in this year's Accenture DMA Awards for our Becks BeKreativ and safefood Folic Acid!
McCannBlue and safefood win at CIM Ireland Awards
We're delighted to announce another night of success with our awesome client safefood and their folic acid campaign.
IAB Mobile Connect 2016 – Mobile is Everything
I'm a fan of IAB. Their events and speakers are usually better than most of what's on offer from the many society/groups conferences and events in Dublin. However, when I saw the topic of this event – Mobile is Everything – I was skeptical.
How can a brand cut through on social when we scroll 9 feet per day?
How brands can grab a target's attention, despite the increasing attention deficit.
McCannBlue wins for Dublin.ie.
We are absolutely delighted to have been awarded best Best Government / Local Government website Realex Payments Web Awards 2016 for Dublin.ie.
McCannBlue lift Double Bronze at ADFX 2016 Awards
We were thrilled to pick up 2 bronze awards for the effectiveness of our work for our much-loved clients safefood and Deep RiverRock at this year's IAPI ADFX Awards.
Who's influencing who?
Influencer marketing can be an effective tool in a brand’s marketing armoury if aligned with the right influencers. But when it’s left to chancers, forget about it.
Branded content: the good, the bad and the damn ugly truth
"A lot of these “sponsored listicles/articles” are doing nothing for your brand. Zero. Zilch."
Four nominations for our clients in IAPI’s ADFX
Last night, agencies and clients alike gathered in the grand Stephen's Green Hibernian Club for the announcement of the IAPI ADFX shortlist. With months of hard work and in some cases blood, sweat and tears behind us early this year, teams have been long awaiting to hear if their submissions made the cut.
So you’re on social. But are you being social?
The thing – maybe it’s the key thing – about the social and content space is that it’s just that: a social and content space. It’s not an ad break full of other brand’s ads, writes Andrew Murray, Director of Social Media and Brand Content.
Nomophobia, cupcakes and rich cards.
The key learnings from the Momentum Ireland event for Google Partners
The Docklands 1916-2016: Change Happens Here.
The Malting Tower, which McCannBlue calls home has it roots in bricks, mortar and history. Our building was in the thick of the 1916 Rising, and it has the scars to prove it. What effect does this environment have on us and on our creativity?
Exploring The Digital World
Social Media & Content Specialist, Amy Sergison, explores how audiences today consume content, and how brands can have an impact in the digital world.
#TrendsWellTold - Tapping into Irish sentiment in 2016
#TrendsWellTold – McCannBlue share some practical insights and trends in the Irish market, to help your 2016 business and marketing planning.
Each Generation has different experiences. What does this mean for advertising?
Here at McCannBlue we recently carried out a light-hearted experiment among the team, family and friends on generational differences. We asked three questions in regards to different generations and eagerly awaited everyone’s replies.
Bord Bia Consumer Lifestyle Trends research helps brands to stay relevant.
Bord Bia launched their Consumer Lifestyle Trends study to an audience of 250 of Irelands biggest food and drink companies in the Sugar Club on June 11th 2015.
IADT DunLaoghaire Grads are #FutureProofed
It was with great joy and inspiration that I visited the IADT College in Dun Laoghaire last night, June 8th, to get a tour of the IADT 2015 Graduate Exhibition of Visual Communication Design.
‘Living Creativity’ is a McCannBlue project that runs every year whenever a new staff member enters the agency.
The Vital Ingredient wins Most Popular FMCG Graduate Employer
We are delighted for our clients in Irish Distillers who picked up four awards for the Jameson Vital Ingredient Graduate Programme last Friday at the GradIreland Awards held at the Mansion House.
McCannBlue say “Craft Beer companies must seize the moment’’
We did an excellent piece of research recently on the growing craft beer and cider market and called it ''The Discovery Beer and Cider Report''. This week, Susan Kelly, our Strategic Director was interviewed by Colette Sexton of the Sunday Business Post