Digital win with Carmen Wines!


Following on from our re-appointment as the digital and activation agency for Santa Rita 120 in Ireland, we've also won another member of Santa Rita Estates: Carmen Wines.

As Chile's first winery and now a world favourite, Carmen is a classic. Just like Dublin, it's steeped in history, innovation and tradition – which makes the experience we're creating together all the more exciting. Carmen's spirit of reinvention comes to life through their global OOH activity and their 'Cities Reinvented' campaigns – and now we're ready to bring it to life in Dublin.

As a creative bunch, reinvention is something we relish. We're looking forward to taking it to the next level by introducing one classic to another, right here in the city that we love: Dublin.

Welcome to Carmen presents Dublin Reinvented.

Vivian Mackenzie (Global Brand Manager) from Carmen Wines says, “We loved how McCannBlue understood our vision and delivered a campaign proposal which worked for the Irish market and complemented our communications in other markets. We are very excited to work with the McCannBlue team and bring Carmen presents Dublin Reinvented to life!"