Last night, agencies and clients alike gathered in the grand Stephen's Green Hibernian Club for the announcement of the IAPI ADFX shortlist. With months of hard work and in some cases blood, sweat and tears behind us early this year, teams have been long awaiting to hear if their submissions made the cut to gain a place on the finalist list. According to Aidan Greene and Tania Banotti, IAPI's President and Chief Executive, the standard was incredibly high this year with robust effectiveness stories well told, backed up with the data to prove them and compiled in a professional and visually engaging way. This, coupled with the increase in overall submissions shows great progression for our industry, giving real purpose to what we do for and with brands.
We had submissions for two of our clients; Deep RiverRock where we told a long-term effectiveness story of brand building over 10 years and safefood Folic Acid where we overcame the stigma around taking Folic Acid and convinced this closed and difficult-to-reach audience to make Folic Acid a part of their daily routine.
With both submissions making it through to the final stage across a total of four categories, it shows the impact of true collaboration between client, media and creative agencies.
We thank our fabulous clients in Deep RiverRock and safefood and the team in Mindshare who worked closely with us on both submissions.
Best of luck to all the finalists and we look forward to the main event on 22nd September.