​McCannBlue and safefood win at CIM Ireland Awards


We're delighted to announce another night of success with our awesome client safefood and their folic acid campaign.

This time we were celebrating at the Europa Hotel in Belfast for the CIM Ireland Awards. The awards recognise and reward the best marketing achievements across various industry sectors in Northern Ireland and the Republic of Ireland.

The competition was extremely tough in the Public Sector Marketing category with our folic acid submission for safefood up against major organisations Libraries NI, The Department for Communities, The Electoral Commission, and Translink.

We were acknowledged for the proven effectiveness and thorough marketing principles demonstrated in our submission. There is only one winner per category but The Department for Communities were also highly commended for their submission.

Accompanying us on the night was Dr Aileen McGloin, Communications Manager, Digital & Health, Marketing & Communications at safefood who said, "our campaign aimed to inform, persuade and enable women to start taking folic acid. We are delighted that sound behaviour change techniques, combined with the great creativity that McCannBlue brought to the table, proved effective. It's fantastic to see the work being recognised."

We are hugely proud of our work on the important folic acid campaign for safefood and look forward to seeing more great results.

Photo from left to right:

Aileen McGloin, safefood; Andrew Castles, safefood; Shannon Rushe, McCannBlue; Professor Jonathan Deacon, CIM, Pete Snodden, Awards Host & Cool FM Breakfast Show DJ.