McCannBlue lift Double Bronze at ADFX 2016 Awards


We were thrilled to pick up 2 awards for the effectiveness of our work for our much-loved clients safefood and Deep RiverRock at 2016's IAPI ADFX Awards.

The bi-annual awards, held in the Intercontinental Hotel in Ballsbridge, celebrate real effectiveness in advertising - advertising that has proved beyond doubt how it has contributed to business success.

We took home bronze for Deep RiverRock in the Long Term Effectiveness category, alongside Mindshare and DRR's previous agency Ogilvy.

Our client Oonagh Gildea, Marketing Manager at Deep RiverRock commented this morning;

“On behalf of the Deep RiverRock team who worked on the brand over the last 10 years I would like to thank all the McCannBlue team who, along with Mindshare, worked tirelessly in partnership with us to achieve our accolade at the AdFX awards last night. Thank you!"

And together with media partner Mindshare, we scooped another bronze award in the Public Service, Social Welfare and Education category for our campaign for safefood, titled;

'Reaching the unreachable, convincing the inconvincible; persuading all sexually active women, not just those planning a family, to take folic acid daily'.

One of just two (both Bronze) awards in the category, we are thrilled to have been recognised for effectiveness in a campaign that has such an significant impact on health and wellbeing.

Dr Aileen McGloin, Communications Manager, Digital & Health, Marketing & Communications at safefood said of the win;

'this was a truly collaborative campaign that combined an evidence based approach with superb creative execution. It had a measurable impact on women's knowledge, attitudes and consumption of folic acid. We are delighted to be recognised for this work alongside McCannBlue and Mindshare.'

Case studies for both can be found at:

Above from Lto R: Dara O'Briain; Chris Cawley, Chair of the 2016 ADFX judges; Dermot Moriarty, safefood; Fiona Gilligan, safefood; Aileen McGloin, safefood; Hilary Tracey, Mindshare; Jane Ahlstrom, Mindshare; Susan Kelly, McCannBlue; Kate O'Leary, Mindshare; Shannon Rushe, McCannBlue; Graham Stewart, McCannBlue.

Above from L to R: Dara O'Briain; Tara O'Rourke, Deep RiverRock; Oonagh Gildea, Deep RiverRock; Jane Ahlstrom, Mindshare; Susan Kelly, McCannBlue; Kate O'Leary, Mindshare; Gavin Deans, Media Central.