Back in December 2016 we were approached by Microsoft Ireland to support them with their brand strategy across the Irish business. We relished this opportunity and quickly immersed ourselves in their world in a very competitive pitch. Our understanding of the brand and our approach resonated with Microsoft and in early 2017 we were awarded the partnership opportunity. Since then we have been working alongside Microsoft's innovative and inspirational Marketing and Operations team to deliver some truly exciting projects. We look forward to sharing these in the coming months.
Olivia Kearney, Chief Marketing Officer, Microsoft Ireland says:
“What we liked about McCannBlue is their approach to strategic planning and idea development, which put the customer and consumer at the heart of our strategy. This insight and approach is imperative to leverage engagement with our brand."