Nestlé Cereals is continuing its long-running and hugely valuable partnership with ISPCC Childline, Ireland's only 24-hour listening service that seeks to support, protect and empower children and young people in Ireland. Childline has to raise 90% of its income through the generosity of the public, with 400 volunteers dedicating their time to answer calls from children who need to talk.
For the past few years, McCannBlue has been involved in the design of all campaign elements for the Cheerios Childline Breakfast, including the registration pack – and of course, hosting our very own team breakfast along with it!
It's an event we look forward to each year, as it gives us the opportunity to not only see our creative work in action, but to support a worthy cause. This year, we wanted to do something a little different while incorporating Cheerios into our breakfasts. We assembled a crack team of breakfast enthusiasts to develop recipes using Cheerios to brighten up our Friday morning, resulting in breakfast 'sushi', froyo pops and Cheerios chocolate clusters!
We're donating all funds raised to Cheerios Childline. If you would like to make a donation, just text RISE to 50300 to donate €4.