We are delighted to announce that we have been re-appointed, after a three-way competitive pitch, as digital and activation agency for Santa Rita 120 in Ireland. This news follows a very successful 2017 for the label in Ireland, complete with an inspiring summer of events such as Bloom Festival, with influencer Angela Scanlon, and its rooftop summer party at The Marker Hotel.
Santa Rita 120 is one of Ireland's most loved wines and the perfect accompaniment to making the most of the simple side of life, enjoying moments with your nearest and dearest. Life is complicated enough – time spent with friends shouldn't be!
Being partial to a glass of vino ourselves, we are extremely excited about partnering with Santa Rita again in 2018 and bringing Living La Vida 120 to life in the Irish market.
Valentin Seemann (Global Brand Manager) from Santa Rita 120 says:
“We are delighted that McCannBlue will continue to partner with us to champion this brand in Ireland. The team absolutely gets the spirit of Santa Rita 120; their consumer-centric strategic approach and creativity will continue to help us engage with customers in Ireland."