Living La Vida 120 in 2018!
Summertime and the livin’ is – busy! But what if Santa Rita showed you how to Live La Vida 120?
Work, distance, hobbies: there are endless hurdles between you and a night out with friends. But what if all those obstacles were taken care of? Enter La Vida 120 at Eatyard.
Following on from last year's success hosting Santa Rita's rooftop party at the Marker Hotel, this year we decided to focus on taking care of the nitty gritty details that can delay a get-together. City-centre location that's easy to get to? Check! Food for even the pickiest eaters? Check! And of course, delicious Santa Rita 120? Double check!
Next up: the guests. We knew we'd need someone who embodies the spirit of La Vida 120 to share our message. That's where travel blogger, Nadia El Ferdaoussi (better known as Nadia Daily S'elf) shone, raising awareness of the event at the helm of our invite video. We reached over 142,000 people across Facebook and Instagram, receiving over 80,000 views.
On July 26th, we took over Eatyard on Richmond St as our guests Lived La Vida 120 for the night. There was food, Santa Rita and our #LaVida120 Lounge, where pals told us stories about their friendship for a chance to win a prize. Nadia was on hand to pick the winners and to play host to our 120 guests, who had snapped up their tickets within minutes of our Eventbrite page going live.
As the sun set on Dublin's fair city, we laughed, cheered and took a moment to just enjoy some time spent with friends, without complications: the true meaning of Living La Vida 120.