safefood's Christmas Chefbot

Reintroducing Chefbot, our all-knowing safefood Christmas robot chef!

Chefbot is back to help with everyone's Christmas cooking!

After its success last year with over 80,000 site visits between Christmas Eve and Christmas, safefood re-launched Chefbot with the help of Chef Adrian and some elves.

Chefbot's goal is to keep users calm and entertained, while providing a wealth of information on cooking safely and creatively. First timer? No prob – he can advise on everything from defrosting that turkey safely, to optimum cooking times. Got a bigger gang this year? He can figure out the right amount of turkey needed to please each and everyone.

Being a practical robot, he can't be fazed by messers – so can easily handle any queries from jokes to declarations of love with a cheesy pun or a kind rebuff, and if he doesn't have an answer he'll send you to the safefood Christmas hub where you'll definitely find the cooking and prep help you need.

To support Chefbot, we created videos and images for several posts to get the word out across social, as well as a cracker of a radio ad to drive people to visit safefood's Christmas hub.