Every day is a great day for duck
The best duck in the world comes from Silver Hill Farm in Co. Monaghan. All of the leading chefs and restaurants in the world know that. Sadly, not many people in Ireland do. Or at least they didn't. Then we came along with a social media campaign designed to deliver the Silver Hill story in a way that tackles all the misconceptions about duck being expensive, difficult to prepare and only being for special occasions.
Targeted content using the #BestDuck hashtag on Instagram, Facebook and Twitter got the conversation started with short videos highlighting quick and easy duck recipes and its diversity as an everyday meal option.