The One Chicken Promise

Talk about a truth well told

Unlike most competitor products made from chopped and reformed meat from several chickens, each Big Al's goujon is made from one piece of chicken breast, from just one chicken. A tasty morsel of a fact we turned into the One Chicken Promise.

The first TV campaign for Kepak Foods in many years for their Big Al's brand, the creative idea highlighted the tasty difference between Big Al's and the rest of the brood. Brought to life using humorous animation, we amplified the idea across the brand's social media channels as well as radio promotions, competitions and on-street activations. We also promoted it on our Facebook page using the cheeky hashtag #whatthecluck.